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NIL Money, Planned · session 12 of 13 · 30 min

Where NIL Money Comes From

NIL income is not one thing. It is several kinds of work, and each one pays in its own way: when, how, and for what.

Five ways athletes earn from their name
KindWhat you doHow it pays
Sponsored postMake and share content for a brandPer post, after it goes live
AppearanceShow up at an event or a storePer event, often after it
Autographs and merchSign items, or let a product use your namePer item, or a share of each sale
Camps and lessonsTeach your sportPer camper or per hour
Your own contentVideos or posts that earn from viewsMonthly, and it can swing a lot

More than one kind of income makes a year steadier. If one deal ends, the others keep paying.

This year you expect Ⓛ4,000.00 from posts, Ⓛ2,500.00 from appearances, and Ⓛ1,500.00 from a summer camp. The post deal ends early and pays nothing. How much income is left?

Work it out, then check

Ⓛ2,500.00 plus Ⓛ1,500.00 is Ⓛ4,000.00. Half the year is still there, because the money came from more than one place.

Which kind of income is hardest to plan a month around?

Pick your answer first, then open it.

Your own content, because views change from month to month.

✓ Right. Plan with the amount you can count on, and treat a strong month as a bonus that goes to the reserve first.

A signed appearance with a date and a fee.

That one has a date and an amount in writing. It is the easiest of the five to plan.

A camp with a set number of campers.

A set number of campers at a set price gives you a number to plan with.

This week

List every NIL income you have now, by kind. If one kind is more than half of the total, write down one other kind you could add this year.

Next in NIL Money, Planned: What an Offer Really Pays →